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GusttoBorn in the South of France, Agathe Planchon, designer of the Gustto handbag line, has been inspired by a life of constant motion. Moving from city to city in France, Ms. Planchon's love for travel was instilled at an early age. Nestled on the Northwestern coast of the Italian Rivera, Portofino has long been the designer's most beloved sanctuary and primary source of inspiration. Personifying luxury, fashion, and passion for life, the Italian lifestyle has incited Ms. Planchon to design this subtly sexy, yet unerringly sophisticated collection. Ms. Planchon first made her foray into the corporate world not as a designer, but as a technology executive. Always a shrewd businesswoman, Planchon identified the unique opportunity which presented itself with the proliferation of internet-based commerce that dominated the early 1990's. Motivated by the allure of Portofino and life on the Rivera, Planchon sought to capitalize on the economic boom, creating a perfect accessory for the modern, glamorous, fashion-forward woman. Ms. Planchon's inaugural design, Sola City, became an immediate sensation, quickly setting the tone and raising the bar for the brand. Gustto bags have already been spotted dangling from the arms of the world's chicest women. Following the success of her first collection, Planchon unveiled the Baca bag for Spring 2005, which has since become one foremost "must haves" for the season. Ms. Planchon currently resides in San Diego, CA where she owns and operates the Gustto brand. With a business savvy sensiblility and undeniable flair for design, Planchon has placed Gustto firmly on the map. While San Diego possesses its own charm, Planchon, always with a Gustto bag in tow, takes a piece of Portofino wherever she goes.
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